The control process in management involves four basic steps. What is the logical sequence of these steps?
AEstablish Standards -> Measure Performance -> Compare -> Take Action
BMeasure Performance -> Establish Standards -> Compare -> Take Action
CCompare -> Establish Standards -> Measure Performance -> Take Action
DTake Action -> Establish Standards -> Measure Performance -> Compare
Explanation
• Controlling is a continuous feedback process designed to align ongoing outcomes with predetermined benchmarks.
• The standard sequential steps are: 1) Setting performance standards, 2) Measuring actual performance, 3) Comparing actual performance to standards, and 4) Taking corrective managerial action.
• Feedforward control acts before an activity starts; Concurrent control monitors activity during execution; Feedback control evaluates outcomes after completion.
Exam Relevance
- Topic: Management Functions
- Subtopic: Controlling

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