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Which generic business strategy formulated by Michael Porter targets a narrow market segment with low-cost operational advantages?

ACost Leadership
BDifferentiation
CCost Focus
DDifferentiation Focus

Explanation

• Cost Focus is a competitive strategy where a company targets a narrow market niche and seeks a cost advantage within that specific segment.
• Cost Leadership targets broad markets with low costs; Cost Focus targets narrow markets with low costs.
• Differentiation Focus targets narrow markets with unique, high-value offerings.

Exam Relevance
  • Topic: Strategic Management
  • Subtopic: Porter Generic Strategies
Submitted by: mcqstutor Team More Management MCQs →

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