According to the BCG (Boston Consulting Group) Matrix, strategic business units (SBUs) with low market share in high-growth industries are classified as:

Explanation

• Question Marks have low relative market share in rapidly growing markets; they require significant investment to build into Stars.
• Stars possess high market share in high-growth markets.
• Cash Cows generate heavy cash flows from high share in low-growth mature markets.
• Dogs have low market share in low-growth industries.