Which strategic management model categorizes business units based on Market Growth Rate and Relative Market Share?
AGE-McKinsey Matrix
BBCG Growth-Share Matrix
CGrand Strategy Matrix
DAnsoff Matrix
Explanation
• The BCG Matrix evaluates business portfolios using Market Growth Rate (vertical axis) and Relative Market Share (horizontal axis).
• Quadrants are Stars (High/High), Cash Cows (Low Share/High Share), Question Marks (High/Low), and Dogs (Low/Low).
• Helps allocate corporate capital across diverse strategic business units.
Exam Relevance
- Topic: Strategic Management
- Subtopic: BCG Matrix Framework
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