Adjusting prices continually to meet the characteristics and needs of individual customers and changing supply/demand situations (e.g., airline tickets) is called:

Explanation

* Dynamic Pricing continuously adjusts prices in real time based on demand fluctuations, inventory levels, customer algorithms, and market conditions.
* Psychological pricing plays on perception ($9.99); Geographic pricing factors shipping distance; Promotional pricing offers temporary discounts.
* E-commerce platforms and ride-hailing services rely extensively on automated dynamic pricing algorithms.