A pricing tactic where a company sets a low initial price for a new product to quickly attract a large number of buyers and win market share is:
APrice Discrimination
BMarket-Penetration Pricing
CMarket-Skimming Pricing
DPrestige Pricing
Explanation
* Market-Penetration Pricing establishes low initial prices to penetrate the market rapidly, generate sales volume, and build market share.
* Skimming charges high initial prices; Prestige pricing maintains high prices continuously; Price discrimination varies prices across segments.
* Penetration pricing works effectively in highly price-sensitive markets where economies of scale reduce unit costs rapidly.
Exam Relevance
- Topic: Pricing Strategies
- Subtopic: New Product Pricing

No Comments