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Which type of wholesaler buys goods directly from manufacturers and sells them primarily to retailers and industrial users without selling directly to final consumers?

ACommission Agent
BBroker
CMerchant Wholesaler
DRetailer

Explanation

* Merchant Wholesalers take legal title to the merchandise they handle and operate independent wholesale businesses.
* Brokers and Agents facilitate trading without taking legal title or ownership of goods.
* Wholesalers add efficiency by storing inventory, bulk breaking, and bearing financial credit risk.

Exam Relevance
  • Topic: Place Strategy
  • Subtopic: Wholesaling Intermediaries
Submitted by: mcqstutor Team More Marketing MCQs →

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