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What is the marketing term for pricing products low enough to drive competitors out of the market and subsequently raising prices?

APredatory Pricing
BDeceptive Pricing
CPrice Discrimination
DDynamic Pricing

Explanation

* Predatory Pricing sets prices below cost intentionally to eliminate competitors and create a monopolistic position.
* Once competition is removed, the firm raises prices to exploit market dominance.
* Antitrust laws strictly regulate and penalize predatory pricing practices globally.

Exam Relevance
  • Topic: Pricing Strategy
  • Subtopic: Legal & Ethical Pricing Issues
Submitted by: mcqstutor Team More Marketing MCQs →

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