Which metric measures the cost required to generate a single user action, click, or sale in digital performance advertising?
ACost Per Click (CPC)
BReturn on Ad Spend (ROAS)
CCost Per Mille (CPM)
DCost Per Action (CPA)
Explanation
* Cost Per Action (CPA) charges advertisers only when users perform a specific action like a purchase or registration.
* Cost Per Click (CPC) charges based on individual ad clicks.
* Cost Per Mille (CPM) charges per 1,000 ad impressions regardless of clicks or actions.
Exam Relevance
- Topic: Digital & Direct Marketing
- Subtopic: Digital Advertising Metrics
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