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In services marketing, what framework connects employee satisfaction and service quality directly to customer satisfaction, customer loyalty, and profitability?

ASERVQUAL Scale
BServices Marketing Triangle
CGAP Model
DService-Profit Chain

Explanation

* The Service-Profit Chain establishes links between internal service quality, employee satisfaction, customer loyalty, and firm profitability.
* Internal marketing focuses on training and motivating customer-contact employees to deliver exceptional experiences.
* Satisfied employees generate higher service value, leading to repeat customer purchases.

Exam Relevance
  • Topic: Services Marketing
  • Subtopic: Service Profitability Models
Submitted by: mcqstutor Team More Marketing MCQs →

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