Which type of branding strategy involves marketing products under a retailer’s or wholesaler’s own brand name rather than a manufacturer’s name?

Explanation

* Private Label Brands (or store brands) are created and owned by a reseller of a product or service (e.g., Walmart’s Great Value).
* Manufacturer Brands (national brands) are owned and promoted by the product producer.
* Store brands typically offer higher profit margins for retailers and lower prices for budget-conscious consumers.