Which growth strategy in the Ansoff Matrix involves developing new products and selling them to existing market segments?
AMarket Penetration
BMarket Development
CProduct Development
DDiversification
Explanation
* Product Development offers modified or new products to current market segments (e.g., Apple introducing Apple Watch to iPhone users).
* Market Penetration increases sales of existing products to existing markets.
* Diversification introduces new products into entirely new markets.
Exam Relevance
- Topic: Strategic Planning
- Subtopic: Ansoff Matrix

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