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Which growth strategy in the Ansoff Matrix involves developing new products and selling them to existing market segments?

AMarket Penetration
BMarket Development
CProduct Development
DDiversification

Explanation

* Product Development offers modified or new products to current market segments (e.g., Apple introducing Apple Watch to iPhone users).
* Market Penetration increases sales of existing products to existing markets.
* Diversification introduces new products into entirely new markets.

Exam Relevance
  • Topic: Strategic Planning
  • Subtopic: Ansoff Matrix
Submitted by: mcqstutor Team More Marketing MCQs →

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