Which organizational buying role includes technical specialists who define product specifications and help evaluate alternative supplier offers?
AGatekeepers
BDeciders
CInfluencers
DBuyers
Explanation
* Influencers affect buying decisions by helping define technical specifications and providing evaluation criteria.
* Technical personnel, quality control experts, and engineers frequently serve as influencers.
* They shape purchase parameters before buyers execute supplier contracts.
Exam Relevance
- Topic: Business Marketing
- Subtopic: Buying Center Roles

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