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Which type of data is collected directly by the researcher for the specific research purpose at hand?

ASecondary Data
BPrimary Data
CSyndicated Data
DArchival Data

Explanation

* Primary Data is collected directly for a specific research project via surveys, observations, or experiments.
* Secondary Data is information that already exists, having been collected for another purpose.
* Researchers always collect secondary data first due to lower cost and immediate availability.

Exam Relevance
  • Topic: Marketing Research
  • Subtopic: Data Types
Submitted by: mcqstutor Team More Marketing MCQs →

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