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Which pricing policy sets an artificially high regular price to make a discounted promotional price look like an exceptional bargain?

APredatory Pricing
BDeceptive Reference Pricing
CDynamic Pricing
DPrice Discrimination

Explanation

* Deceptive Reference Pricing inflates original prices artificially to make sale discounts appear larger than they are.
* Consumer protection agencies enforce strict regulations requiring reference prices to reflect actual historical sales rates.
* Ethical pricing maintains customer trust and legal compliance.

Exam Relevance
  • Topic: Pricing Strategy
  • Subtopic: Ethical & Legal Pricing
Submitted by: mcqstutor Team More Marketing MCQs →

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