Which communication strategy pushes products through distribution channels by using sales force and trade promotion to motivate intermediaries?

Explanation

* Push Strategy directs marketing efforts (sales force, trade allowances) toward channel members to induce them to order and promote products.
* Pull Strategy directs advertising toward final consumers to induce them to buy products from channel members.
* B2B marketers often lean toward push strategies, while consumer brand marketers rely heavily on pull strategies.