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When a firm charges a low price for a basic service and higher prices for extra usage or premium features, it is using:

AProduct-Bundle Pricing
BTwo-Part Pricing
CCaptive Pricing
DBy-Product Pricing

Explanation

* Two-Part Pricing breaks the price into a fixed fee plus a variable usage rate (e.g., amusement park entry plus ride tokens, or mobile plan base fee plus extra data).
* In service industries, fixed fees cover overhead while variable fees generate usage profits.
* It balances entry accessibility with revenue maximization.

Exam Relevance
  • Topic: Pricing Strategy
  • Subtopic: Captive and Service Pricing
Submitted by: mcqstutor Team More Marketing MCQs →

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