Which metric evaluates the percentage of email recipients who click on one or more links contained within a received email message?
AEmail Click-Through Rate (CTR)
BEmail Open Rate
CDeliverability Rate
DUnsubscribe Rate
Explanation
* Email Click-Through Rate (CTR) measures the percentage of email recipients who click on a link within an email.
* Formula: (Total Clicks / Delivered Emails) × 100.
* Open rate measures recipients opening the message, while CTR measures engagement and call-to-action effectiveness.
Exam Relevance
- Topic: Digital & Direct Marketing
- Subtopic: Email Marketing Metrics
No Comments