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Which sampling technique selects population members based on accessibility and ease of recruitment rather than random selection?

ACluster Sampling
BStratified Random Sampling
CConvenience Sampling
DSystematic Sampling

Explanation

* Convenience Sampling is a non-probability sampling technique that selects respondents based on easy availability.
* Probability sampling methods include Simple Random, Stratified, Cluster, and Systematic sampling.
* While fast and cost-effective, non-probability sampling prevents statistical generalization to the whole population.

Exam Relevance
  • Topic: Marketing Research
  • Subtopic: Sampling Techniques
Submitted by: mcqstutor Team More Marketing MCQs →

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