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Which of these is a digital marketing channel?

ABillboards

BSocial media

CPrint newspaper

DRadio jingles

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What is “brand equity”?

AA company's stock price

BThe value a brand adds to a product

CA type of advertisement

DA pricing strategy

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What does B2B stand for?

ABusiness to Business

BBusiness to Buyer

CBrand to Business

DBusiness to Bank

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What is a “target market”?

AAll possible customers

BA specific group a business aims to sell to

CCompetitors in the market

DSuppliers of a business

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What does the “4 Ps of Marketing” include?

AProduct, Price, Place, Promotion

BProduct, Plan, Price, People

CPlace, Price, Plan, Product

DPeople, Product, Plan, Price

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What is “succession planning”?

APlanning for future leadership needs

BFiring underperforming staff

CSetting sales targets

DMarketing planning

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Which of these is a training method?

AOn-the-job training

BAuditing

CBudgeting

DForecasting

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What is “job analysis” used for?

ADetermining tax rates

BDefining duties and requirements of a job

CScheduling meetings

DSetting stock prices

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What does “attrition rate” measure?

AEmployee productivity

BRate at which employees leave an organization

CTraining hours

DSalary growth

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What is “performance appraisal”?

AHiring new staff

BEvaluating an employee's job performance

CSetting company policy

DPayroll processing

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